A book targeted at Small Business Owners who want to leave nothing to chance. It is an easy read and takes about an hour and a half to finish reading it. The insights in the book are from outside of The USA and Canada and therefore makes for a good read for the person who wants to learn from outside his or her usual world view. The global recession, taught us, that other parts of the world such as Australia and Africa, never felt the full impact of the meltdown perhaps because, they do things differently. Like a simulated experience, this book, enables you to learn from the safety of your seat, to better perceive the fundamentals at play in varying business environments and situations. This vital information keeps you away from experimenting and hence allowing you to apply business wisdom. As you go about your business, someone elsewhere, is preparing to compete with you. This competitor is not within your geographical location, but globalization through the internet, air transport and a mix of today's technology, makes him impact on your bottom-line just as if, he were next door. Available research, confirms to us, that business growth is rapidly shifting to regions that understand your region better than you do theirs. For instance, Brazil, Russia, India and China, are growing faster than the USA, Canada and the rest of Europe, because their awareness of the latter countries is at a higher level than the former countries awareness of them collectively. Africa is beginning to show strong signs too and cannot be ignored. If you are a first world citizen, then this book is for you as it cross-pollinates rather than inbreeds your knowledge, to give you a unique way to handling your business issues. Every topic in the book, covers what you would otherwise engage a consultant to tell you. So why not be the consultant