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A book targeted at Small Business Owners who want to leave nothing
to chance. It is an easy read and takes about an hour and a half to
finish reading it. The insights in the book are from outside of The
USA and Canada and therefore makes for a good read for the person
who wants to learn from outside his or her usual world view. The
global recession, taught us, that other parts of the world such as
Australia and Africa, never felt the full impact of the meltdown
perhaps because, they do things differently. Like a simulated
experience, this book, enables you to learn from the safety of your
seat, to better perceive the fundamentals at play in varying
business environments and situations. This vital information keeps
you away from experimenting and hence allowing you to apply
business wisdom. As you go about your business, someone elsewhere,
is preparing to compete with you. This competitor is not within
your geographical location, but globalization through the internet,
air transport and a mix of today's technology, makes him impact on
your bottom-line just as if, he were next door. Available research,
confirms to us, that business growth is rapidly shifting to regions
that understand your region better than you do theirs. For
instance, Brazil, Russia, India and China, are growing faster than
the USA, Canada and the rest of Europe, because their awareness of
the latter countries is at a higher level than the former countries
awareness of them collectively. Africa is beginning to show strong
signs too and cannot be ignored. If you are a first world citizen,
then this book is for you as it cross-pollinates rather than
inbreeds your knowledge, to give you a unique way to handling your
business issues. Every topic in the book, covers what you would
otherwise engage a consultant to tell you. So why not be the
consultant
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