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Going to Market rethinks women's contributions to the early modern
commercial economy. A number of previous studies have focused on
whether or not the early modern period closed occupational
opportunities for women. By attending to women's everyday business
practices, and not merely to their position on the occupational
ladder, this book shows that they could take advantage of new
commercial opportunities and exercise a surprising degree of
economic agency. This has implications for early modern gender
relations and commercial culture alike. For the evidence analyzed
here suggests that male householders and town authorities alike
accepted the necessity of women's participation in the commercial
economy, and that women's assertiveness in marketplace dealings
suggests how little influence patriarchal prescriptions had over
the way in which men and women did business. The book also
illuminates England's departure from what we often think of as a
traditional economic culture. Because women were usually in charge
of provisioning the household, scholars have seen them as the most
ardent supporters of an early-modern 'moral economy', which placed
the interests of poor consumers over the efficiency of markets. But
the hard-headed, hard-nosed tactics of market women that emerge in
this book suggests that a profit-oriented commercial culture, far
from being the preserve of wealthy merchants and landowners,
permeated early modern communities. Through an investigation of a
broad range of primary sources-including popular literature,
criminal records, and civil litigation depositions-the study
reconstructs how women did business and negotiated with male
householders, authorities, customers, and competitors. This
analysis of the records shows women able to leverage their
commercial roles and social contacts to defend the economic
interests of their households and their neighborhoods.
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