Creativity and imagination are key catalysts to unlocking potential in the 21st century. While those in business and civil society are generally aware of its challenges, few seem able to understand or apply the creativity necessary to meet them. Creativity Explained argues that the most direct route to imaginative insight lies in understanding how genuinely creative people develop their big ideas.

Focusing on the lives of contemporary writers, musicians and artists, Priilaid examines the elements of the creative process to provide readers with a better appreciation of creativity in practice. Through looking at the work of figures such as Bob Dylan, Bruce Springsteen, David Bowie, Bill Evans, Jackson Pollock, J.K. Rowling and the iconic Steve Jobs, he shows how artists are typically outsiders, marked by the extent of their suffering, resilience and love for the work they do.

In Creativity Explained, Priilaid presents an insightful overview of the imaginative mindset and disciplines crucial to the formulation of great ideas.