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The Official Gust Guide to Angel Investing will be the first
complete, up to date, guide to the subject, including what angel
investing is, how one gets started, how to find deal flow, evaluate
opportunities, negotiate terms, join an angel group, structure
investments, work with venture capital funds, and, of course, use
the Gust platform to do all of the above.The initial target
audience is the 7,000,000+ plus people in the US who qualify as
accredited investors, because they have incomes over $200K or
assets of over $1m. These are the people who are legally allowed to
invest in private companies. A secondary market are the 33,000,000
mass affluent' in the US who are potential participants in the
equity crowd-funding industry passed by Congress in the JOBS Act of
2012. Follow-on audiences are similarly situated people in every
other country (Gust currently supports accredited investors in 75
countries and six languages, and is the official platform of the
national angel investment federations in sixteen countries, from
the US, Canada, Australia, New Zealand, and France, to Brazil,
Russia, India and China.)The audience will be interested in this
book because angel investing has exploded during the past decade,
from a tiny niche to the subject of mainstream coverage in every
newspaper, magazine and movie. Every year angels invest over $20
billion into startup companies in the US alone (probably double
worldwide). Friends and Family investors, and other in the mass
affluent category annually invest over $60 billion into startup
companies. Historically this been a virtually random activity, but
over the past several years the Gust platform has now helped to
make this a legitimate part of the Alternative Investments asset
class, as noted in Bob Rice's Book The Alternative Answer.
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