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Strategies for Investing in Intellectual Property (Hardcover): David S. Ruder Strategies for Investing in Intellectual Property (Hardcover)
David S. Ruder
R1,479 Discovery Miles 14 790
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This book is an essential tool for understanding the range of IP investment strategies - and how companies unlock value and profit from it. It provides a valuable tutorial for businesspeople, entrepreneurs, analysts, and dealmakers seeking better to understand, with clear examples, the components of different IP categories and their value-creating applications.

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