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This popular text introduces the reader to all aspects of
psychometric assessment, including its history, the construction
and administration of traditional tests, and the latest techniques
for psychometric assessment online. Rust, Kosinski, and Stillwell
begin with a comprehensive introduction to the increased
sophistication in psychometric methods and regulation that took
place during the 20th century, including the many benefits to
governments, businesses, and customers. In this new edition, the
authors explore the increasing influence of the internet, wherein
everything we do on the internet is available for psychometric
analysis, often by AI systems operating at scale and in real time.
The intended and unintended consequences of this paradigm shift are
examined in detail, and key controversies, such as privacy and the
psychographic microtargeting of online messages, are addressed.
Furthermore, this new edition includes brand-new chapters on item
response theory, computer adaptive testing, and the psychometric
analysis of the digital traces we all leave online. Modern
Psychometrics combines an up-to-date scientific approach with full
consideration of the political and ethical issues involved in the
implementation of psychometric testing in today's society. It will
be invaluable to both undergraduate and postgraduate students, as
well as practitioners who are seeking an introduction to modern
psychometric methods.
This popular text introduces the reader to all aspects of
psychometric assessment, including its history, the construction
and administration of traditional tests, and the latest techniques
for psychometric assessment online. Rust, Kosinski, and Stillwell
begin with a comprehensive introduction to the increased
sophistication in psychometric methods and regulation that took
place during the 20th century, including the many benefits to
governments, businesses, and customers. In this new edition, the
authors explore the increasing influence of the internet, wherein
everything we do on the internet is available for psychometric
analysis, often by AI systems operating at scale and in real time.
The intended and unintended consequences of this paradigm shift are
examined in detail, and key controversies, such as privacy and the
psychographic microtargeting of online messages, are addressed.
Furthermore, this new edition includes brand-new chapters on item
response theory, computer adaptive testing, and the psychometric
analysis of the digital traces we all leave online. Modern
Psychometrics combines an up-to-date scientific approach with full
consideration of the political and ethical issues involved in the
implementation of psychometric testing in today's society. It will
be invaluable to both undergraduate and postgraduate students, as
well as practitioners who are seeking an introduction to modern
psychometric methods.
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