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First published in 1999, this original and entertaining
sociological study takes a comprehensive and critical view of opera
as unique cultural artefact as loss making 'industry', as
institution with a 'museum' culture, and as consumed commodity of
rare distinction and elaborate ritual. Specific chapters deal with
opera within the contexts of musicological analysis, auratic art
and fetishized taste: opera as business and as 'museum': singers'
opera: producers' opera and audiences' opera. There is also a
chapter on 'opera': popular, commercialised fragments of opera
outside the opera house, consumed by and through all manner of
reproduced means: CD, video, Three Tenors concerts: film and TV
soundtracks: advertising jingles etc. Despite the supposed
popularisation and successful commercial exploitation of 'opera'
during the past decade or so, this study concludes that opera
remains an art-form, institution and ritual of relative
inaccessibility and exclusiveness. The commercial interest in and
profitability of 'opera' do not translate into new 'popular'
audiences in the opera house. The increased dependency of opera
companies on corporate funding in the face of retreating government
subsidies may have brought a new 'elite' audience into the
expensive seats, pandered to by the introduction of surtitles etc.,
but the traditional 'elite' has succeeded in closing down entry to
opera in other select venues where opera continues to confirm and
maintain their select identity and prestige of their life-style.
First published in 1999, this original and entertaining
sociological study takes a comprehensive and critical view of opera
as unique cultural artefact as loss making 'industry', as
institution with a 'museum' culture, and as consumed commodity of
rare distinction and elaborate ritual. Specific chapters deal with
opera within the contexts of musicological analysis, auratic art
and fetishized taste: opera as business and as 'museum': singers'
opera: producers' opera and audiences' opera. There is also a
chapter on 'opera': popular, commercialised fragments of opera
outside the opera house, consumed by and through all manner of
reproduced means: CD, video, Three Tenors concerts: film and TV
soundtracks: advertising jingles etc. Despite the supposed
popularisation and successful commercial exploitation of 'opera'
during the past decade or so, this study concludes that opera
remains an art-form, institution and ritual of relative
inaccessibility and exclusiveness. The commercial interest in and
profitability of 'opera' do not translate into new 'popular'
audiences in the opera house. The increased dependency of opera
companies on corporate funding in the face of retreating government
subsidies may have brought a new 'elite' audience into the
expensive seats, pandered to by the introduction of surtitles etc.,
but the traditional 'elite' has succeeded in closing down entry to
opera in other select venues where opera continues to confirm and
maintain their select identity and prestige of their life-style.
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