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This practical, multidisciplinary text teaches high-quality public
relations and media writing with clear, concise instructions for
more than 40 types of documents. Strategic Writing takes a
reader-friendly "recipe" approach to writing in public relations,
advertising, sales and marketing, and other business communication
contexts, illustrated with examples of each type of document. With
concise chapters on topics such as ethical and legal aspects of
strategic writing, including diversity and inclusion, this
thoroughly updated fifth edition also includes additional document
samples and coverage of writing for various social media platforms.
Packed with pedagogical resources, Strategic Writing offers
instructors a complete, ready-to-use course. It is an essential and
adaptable textbook for undergraduate courses in public relations,
advertising and strategic communication writing, particularly those
that take a multidisciplinary and multimedia approach. Strategic
Writing is ideally suited for online courses. In addition to
syllabi for both online and traditional courses, the instructor's
manual includes Tips for Teaching Strategic Writing Online. Those
tips include easy guidelines for converting the book's PowerPoint
slides to videos with voiceovers for online lectures. The book's
recipe-with-examples approach enhances student self-instruction,
particularly when combined with the companion website's sample
assignments and grading rubrics for every document. Visit the site
at www.routledge.com/cw/marsh.
This practical, multidisciplinary text teaches high-quality public
relations and media writing with clear, concise instructions for
more than 40 types of documents. Strategic Writing takes a
reader-friendly "recipe" approach to writing in public relations,
advertising, sales and marketing, and other business communication
contexts, illustrated with examples of each type of document. With
concise chapters on topics such as ethical and legal aspects of
strategic writing, including diversity and inclusion, this
thoroughly updated fifth edition also includes additional document
samples and coverage of writing for various social media platforms.
Packed with pedagogical resources, Strategic Writing offers
instructors a complete, ready-to-use course. It is an essential and
adaptable textbook for undergraduate courses in public relations,
advertising and strategic communication writing, particularly those
that take a multidisciplinary and multimedia approach. Strategic
Writing is ideally suited for online courses. In addition to
syllabi for both online and traditional courses, the instructor's
manual includes Tips for Teaching Strategic Writing Online. Those
tips include easy guidelines for converting the book's PowerPoint
slides to videos with voiceovers for online lectures. The book's
recipe-with-examples approach enhances student self-instruction,
particularly when combined with the companion website's sample
assignments and grading rubrics for every document. Visit the site
at www.routledge.com/cw/marsh.
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