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Building on the foundations of the first edition, this
comprehensive textbook remains a vital tool for postgraduate
students seeking to understand the principles of service operations
management, and for undergraduate students specializing in
hospitality, tourism and public sector management. With services
accounting for 70 percent of employment and growth in our economy,
this textbook explains what is needed to ensure the most efficient
and effective service operations are delivered. Covering
not-for-profit agencies, charities, Non-Governmental Organisations
(NGOs) and utilities alongside finance, healthcare and commercial
companies, this guide explores the essentials of service operations
management with its innovative approach to delivering customers'
imperatives in services. Written in a clear and accessible manner
this updated second edition: takes an increased international
perspective on service operations is updated to reflect the most
significant changes in service operations management, and to
provide enhanced coverage of areas touched on in the first edition
includes new and updated international case studies in each
chapter, ideal for use in the classroom, reflecting the increased
globalisation of service operations, with internationalising
updates to include content suitable for a global audience covers
mobile technology and presents the author's own research embracing
big data analytics and neurolinguistics in building customer
service systems expands coverage of process-reengineering and
service flows, business process assessments, and developing
economies.
Building on the foundations of the first edition, this
comprehensive textbook remains a vital tool for postgraduate
students seeking to understand the principles of service operations
management, and for undergraduate students specializing in
hospitality, tourism and public sector management. With services
accounting for 70 percent of employment and growth in our economy,
this textbook explains what is needed to ensure the most efficient
and effective service operations are delivered. Covering
not-for-profit agencies, charities, Non-Governmental Organisations
(NGOs) and utilities alongside finance, healthcare and commercial
companies, this guide explores the essentials of service operations
management with its innovative approach to delivering customers'
imperatives in services. Written in a clear and accessible manner
this updated second edition: takes an increased international
perspective on service operations is updated to reflect the most
significant changes in service operations management, and to
provide enhanced coverage of areas touched on in the first edition
includes new and updated international case studies in each
chapter, ideal for use in the classroom, reflecting the increased
globalisation of service operations, with internationalising
updates to include content suitable for a global audience covers
mobile technology and presents the author's own research embracing
big data analytics and neurolinguistics in building customer
service systems expands coverage of process-reengineering and
service flows, business process assessments, and developing
economies.
This is a reproduction of a book published before 1923. This book
may have occasional imperfections such as missing or blurred pages,
poor pictures, errant marks, etc. that were either part of the
original artifact, or were introduced by the scanning process. We
believe this work is culturally important, and despite the
imperfections, have elected to bring it back into print as part of
our continuing commitment to the preservation of printed works
worldwide. We appreciate your understanding of the imperfections in
the preservation process, and hope you enjoy this valuable book.
This scarce antiquarian book is a selection from Kessinger
Publishing's Legacy Reprint Series. Due to its age, it may contain
imperfections such as marks, notations, marginalia and flawed
pages. Because we believe this work is culturally important, we
have made it available as part of our commitment to protecting,
preserving, and promoting the world's literature. Kessinger
Publishing is the place to find hundreds of thousands of rare and
hard-to-find books with something of interest for everyone!
This scarce antiquarian book is a selection from Kessinger
Publishing's Legacy Reprint Series. Due to its age, it may contain
imperfections such as marks, notations, marginalia and flawed
pages. Because we believe this work is culturally important, we
have made it available as part of our commitment to protecting,
preserving, and promoting the world's literature. Kessinger
Publishing is the place to find hundreds of thousands of rare and
hard-to-find books with something of interest for everyone!
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