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Digital Design: A Critical Introduction provides a much-needed new
perspective on designing with digital media. Linking ideas from
media theory, generative design and creativity with examples from
nature, art, architecture, industrial design, websites, animation
and games, it addresses some fundamental questions about creative
design with digital media. Featuring original material based on the
authors' own research, the book argues that the recognition and
understanding of the interplay of the two apparently opposing
concepts of rules and contingency supports original thinking,
creativity and innovation. Going beyond existing texts on the
subject, Digital Design is an accessible primer whose innovative
approach transcends the analysis of individual subfields - such as
animation, games and website design - yet offers practical help
within all of them.
Digital Design: A Critical Introduction provides a much-needed new
perspective on designing with digital media. Linking ideas from
media theory, generative design and creativity with examples from
nature, art, architecture, industrial design, websites, animation
and games, it addresses some fundamental questions about creative
design with digital media. Featuring original material based on the
authors' own research, the book argues that the recognition and
understanding of the interplay of the two apparently opposing
concepts of rules and contingency supports original thinking,
creativity and innovation. Going beyond existing texts on the
subject, Digital Design is an accessible primer whose innovative
approach transcends the analysis of individual subfields - such as
animation, games and website design - yet offers practical help
within all of them.
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