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Design Things That Make Sense is the first and complete guide to
designing technology-based products and services. It answers
questions like: Why do so many new tech products fail? What
accelerates technology adoption? How do you design products that
make sense? Deborah Nas transformed the knowledge she gained in her
25 years of experience as a designer, professor, and thought leader
in technology-based innovation into practical design strategies.
These design strategies will guide you in developing successful new
products and improving existing products. They will help you design
products and services whose technological benefits far outweigh
their potential drawbacks. In other words, it will help you to
"Design Things That Make Sense"for your future customers; products
people will love to use and will continue using. Product owners,
product managers, and innovation managers can utilize this book to
help their teams become better innovators. It can help start-up
founders improve their value propositions and speed up adoption of
their products. It can enable design professionals to fast track
their design process. Design students can use it as a reference
manual in their design projects and design tutors can use it to
boost their students' design knowledge. The book comes with a free
online toolkit designed for teamwork, workshops and co-creation
sessions. Design Things That Make Sense is a hands-on book that
will help you develop great ideas into successful products.
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