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Beyond Design: The Synergy of Apparel Product Development, Fifth
Edition maps the processes required to bring apparel products from
concept to consumer. This full-color text takes students
step-by-step through the decision-making involved in the
pre-production processes of apparel product development including
business, creative, technical, and production planning. Updated
chapter content reflects evolving industry practice. It
demonstrates how these processes must be coordinated to get the
right product to market, when consumers want it, and at a price
they are willing to pay in an increasingly digital environment. The
text seeks to address how functional approaches vary depending on a
business’ size and fashion focus. More global in scope, the fifth
edition includes examples and case studies of multi-national
companies and incorporates global nomenclature when it differs from
the US industry. This new edition also advances its discussion of
how new technologies continue to shorten the product development
calendar. The book is written to help students anticipate the
chaotic pace of change not only in fashion trends, but also in the
fashion system itself. New to this Edition · Updated references
and examples demonstrate how industry practice is changing to meet
market demands · New case studies illustrate the impact of new
technology and an evolving fashion system · An understanding of a
circular economy expands upon how sustainability and social justice
issues impact every function of product development, distribution,
and consumption · The slow fashion/fast fashion dichotomy is
considered as it impacts the fashion ecosystem · The issues of
cultural appropriation and influencer culture are discussed Beyond
Design STUDIO · Study smarter with self-quizzes featuring scored
results and personalized study tips · Review concepts with
flashcards of essential vocabulary Instructor Resources ·
Instructor's Guide provides suggestions for planning the course and
using the text in the classroom, supplemental assignments, and
lecture notes · PowerPoint® presentations include images from the
book and provide a framework for lecture and discussion
This informative, full-color text takes students step-by-step
through the decision-making involved in the pre-production
processes of apparel product development---planning, forecasting,
fabricating, line development, technical design, pricing, sourcing,
and distribution. It demonstrates how these processes must be
coordinated to get the right product to market, when consumers want
it, and at a price they are willing to pay. The 4th Edition has
been edited around a new metastructure to maximize student
learning. It continues to build on the themes of sustainability,
business ethics, and the impact of fast fashion and social media
while seeking to address opportunities for both large and small
companies, and entrepreneurs. The text advances its discussion of
how new technologies continue to shorten the product development
calendar. Chapters have been updated to include current examples,
updated charts and graphs, and more case studies. There are updated
references to contemporary developments with examples relevant to
today's student. New to this Edition * Includes international
examples and case studies that address the effects of globalization
* Advances the discussion of the pros and cons of fast fashion vs.
slow fashion * Revised, easier-to-read charts and graphs and 30%
new color photographs * Thoroughly revised Chapters 12 (Sourcing)
and 13 (Costing and Pricing) updated with most recent info on trade
laws, changes in sourcing criteria and wages in international
sourcing countries Beyond Design STUDIO * Study smarter with
self-quizzes featuring scored results and personalized study tips *
Review concepts with flashcards of essential vocabulary * Watch
videos that bring chapter concepts to life
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