The Four Legs Of The Table is a master class in the balanced management style and system of 'the four legs' – Administration, merchandise, promotions / social responsibility, people – with the sovereign consumer on top of the table. It is a lesson on how to run a successful business based on consumer sovereignty and the principle that making money is the reward rather than the reason today.

Raymond Ackerman built his retail chain during and after apartheid, and he stands his ground on the question of ethics - he believes it is possible to hold to a set of business principles and still be financially successful, whatever the circumstances. In an age of corporate greed, The Four Legs Of The Table is a welcome antidote to some of capitalism's spectacular failures.

All royalties from The Four Legs Of The Table go to the Raymond Ackerman academy of entrepreneurial development. The Academy, endowed by the Ackerman family, is intended to enhance the career prospects of disadvantaged South African school–leavers.

'Hearing grasshoppers jump' - or keeping one's ear so close to the ground that one can detect the slightest movement - is one of the nuggets of practical wisdom that have guided Raymond Ackerman throughout his life and career. As this lively and immensely readable story makes clear, he is a man of enormous energy and passion, often in the public spotlight, always on the move, yet at the same time a private, reflective person, who has kept a detailed daily diary for most of his life and who takes the time to listen, to keep his ear to the ground and so seize the opportunities when they present themselves. And what opportunities they have been.

Raymond Ackerman, South Africa's most successful retailer, was born with retailing in his blood. His father, Gus, built up the Ackermans chain into a household name with great flair and determination. Raymond Ackerman himself made his mark early as the innovative head of the Checkers food chain, until that fateful day in 1966 when he was summarily dismissed by the old-guard management - a dismissal that has been described as 'the single greatest error in South African business'. It was also the beginning of Raymond Ackerman's greatest triumph, for that push led to the growth of the national Pick 'n Pay chain and to a story of phenomenal success.

This book is a personal account of a man whose private passions and values have animated a company and whose life has been so much more than mere business. Not everyone may agree with some of his stands or positions but no one can fail to appreciate the frankness and liveliness of his down-to-earth story or fail to be won over by his passionate, positive engagement with his country and with life

The practical wisdom that has guided Raymond Ackerman is revealed in this account of his roller-coaster ride as a businessman in a highly politicised society. His private passions and sound business ethics are shown to have enabled his passionate positive engagement with his country and with life.