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This book focuses on the uses of scientific evidence within three
types of environmental discourses: popular nonfiction books about
the environment; traditional and social media texts created by a
grassroots environmental group; and a set of data displays that
make arguments about global warming in a variety of media and
contexts. It traces the operations of eight commonplaces about
science and shows how they recur throughout these contexts,
starting with Rachel Carson's Silent Spring and ending with
contemporary blogs and social media. The commonplaces are shown to
embed ideological assumptions and simultaneously challenge those
assumptions. In addition, the book addresses the potential dangers
involved in relying too heavily on aspects of these commonplaces,
and how they can undermine the goals of some of the writers who use
them.
This book focuses on the uses of scientific evidence within three
types of environmental discourses: popular nonfiction books about
the environment; traditional and social media texts created by a
grassroots environmental group; and a set of data displays that
make arguments about global warming in a variety of media and
contexts. It traces the operations of eight commonplaces about
science and shows how they recur throughout these contexts,
starting with Rachel Carson's Silent Spring and ending with
contemporary blogs and social media. The commonplaces are shown to
embed ideological assumptions and simultaneously challenge those
assumptions. In addition, the book addresses the potential dangers
involved in relying too heavily on aspects of these commonplaces,
and how they can undermine the goals of some of the writers who use
them.
As colleges and universities across the country continue to deal
with regular decreases in state funding, technical communication
programs, in particular, are being forced to "do more with less."
As budget cuts become the new normal, the long-term health of
technical communication depends on our ability to evolve and adapt
to an array of internal, external, and technological pressures. The
New Normal: Pressures on Technical Communication Programs in the
Age of Austerity explores the ways technical communication programs
are responding to conditions of economic austerity and investigates
how smaller programs, or programs situated in smaller institutions,
use increasingly limited resources to meet the challenges of
increased student demand, the responsibilities of teaching service
courses effectively, the technological demands for online
education, and the constant pressure to prepare our students
appropriately for the ever-changing needs of the job market in
technical communication. More specifically, the contributors to
this collection are overtly conscious of the
marginalized/peripheral status of technical communication programs
within both small and large institutions. This awareness allows
them to articulate specific ways that austerity has had a direct,
and local, effect on a particular technical communication program
and to describe short- and long-term strategies for creating
sustainable futures for a technical communication program, despite
cuts and marginalization.
As colleges and universities across the country continue to deal
with regular decreases in state funding, technical communication
programs, in particular, are being forced to "do more with less."
As budget cuts become the new normal, the long-term health of
technical communication depends on our ability to evolve and adapt
to an array of internal, external, and technological pressures. The
New Normal: Pressures on Technical Communication Programs in the
Age of Austerity explores the ways technical communication programs
are responding to conditions of economic austerity and investigates
how smaller programs, or programs situated in smaller institutions,
use increasingly limited resources to meet the challenges of
increased student demand, the responsibilities of teaching service
courses effectively, the technological demands for online
education, and the constant pressure to prepare our students
appropriately for the ever-changing needs of the job market in
technical communication. More specifically, the contributors to
this collection are overtly conscious of the
marginalized/peripheral status of technical communication programs
within both small and large institutions. This awareness allows
them to articulate specific ways that austerity has had a direct,
and local, effect on a particular technical communication program
and to describe short- and long-term strategies for creating
sustainable futures for a technical communication program, despite
cuts and marginalization.
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