Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.

Poetry. Bilingual Edition translated from the Spanish by Mary G. Berg and Dennis Maloney. "This is a very valuable book Dozens of poems are here that have never been translated into English before, and I think Berg and Maloney have done beautifully transferring Juan Ramon's enthusiastic calm from Spanish to English. Terrific"--Robert Bly. This bilingual collection traces Juan Ramon Jimenez's relationship with the sea, a major theme in his work, from his seminal book Diary of a Poet Recently Married alongside other poems from his body of work.

Poetry. Translation. Translated from the Spanish by Mary G. Berg and Dennis Maloney, with an insightful introduction by Thomas Moore, this volume presents the wisdom and philosophy of one of Spain's most important poets. Born in 1875, Machado, along with Juan Ramon Jimenez and Miquel de Unamuno, formed the famed "generation of 1898," which ushered in a new Spanish poetics. In this series of brief poems, Machado utilizes traditional Spanish verse forms to create a wide-ranging collection. "Machado, in these Sappho-like fragments, takes us down not only the road less traveled but the road not seen, where transformation and transfiguration come not from self-made millions but from changing 'love into theology'"-Thomas Rain Crowe.

Poetry. Gabriel Garcia Marquez has stated that Pablo Neruda was the greatest poet of this century in any language. He may well be right. In this collection of poems we see the poet in the company of his muse, walking alongside the source of his most lyrical inspiration: the sea. Gazing from his house on the shores of Isla Negra, Neruda discovered a new way of seeing, as the ocean became a living metaphor for the infinite riches of the world, gleaming in his poetry: stones, turtles, crabs, anchors, celestial starfish, a bronze dolphin, the figurehead of a ship, a drowned sailor. I am grateful to White Pine Press that now I can share these poems with my students, the community of poets, or anyone who would appreciate Neruda's passion for existence. Gracias, companeros -- Martin Espada.