*Draws on contributions from five industry experts who provide pro tips on privacy, community building, storytelling and collaboration throughout. *Stream-agnostic textbook, relevant to students of journalism, advertising, mass communication, marketing and video production and not geared towards any one discipline in particular as it teaches readers how to apply techniques to different scenarios to fit their/their audience's needs. Will suit both advanced undergraduates and postgraduates on courses such as Social Media, Brand Storytelling, Multimedia Storytelling, Digital Journalism, Content Marketing and Strategy (taught across these subjects). *Takes examples from mainstream popular culture to make the book relevant for readers from Gen-Z upwards.

*Draws on contributions from five industry experts who provide pro tips on privacy, community building, storytelling and collaboration throughout. *Stream-agnostic textbook, relevant to students of journalism, advertising, mass communication, marketing and video production and not geared towards any one discipline in particular as it teaches readers how to apply techniques to different scenarios to fit their/their audience's needs. Will suit both advanced undergraduates and postgraduates on courses such as Social Media, Brand Storytelling, Multimedia Storytelling, Digital Journalism, Content Marketing and Strategy (taught across these subjects). *Takes examples from mainstream popular culture to make the book relevant for readers from Gen-Z upwards.