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This edited collection examines women's roles in the academy.
Statistics show that women outnumber men in most universities and
that women's pay still lags behind men's, but the numbers only hint
at the broader story. This edited collection fills that gap with
the stories of twelve women-from part-time faculty to college
presidents-who answer key questions such as why they pursued a
career in the academy and how they handled childcare issues and
sexism in the workplace. Advice, encouragement, and caution are
offered to guide those considering a career in the academy and
those already in academe who are wondering about their options.
This book is recommended for burgeoning female scholars and for
established scholars of any gender in women's studies, gender
studies, higher education, and communication studies.
Media Relations and the Modern First Lady: From Jacqueline Kennedy
to Melania Trump examines the communication strategies first ladies
and their teams have used to manage press and public interest in
their private lives, to promote causes close to their hearts, and
to shape their public image. Starting with Jacqueline Kennedy, who
was the first to have a staffer with the title "press secretary,"
each chapter explores the relationship between a first lady and the
media, the role played by her press secretary and communication
staff in cultivating this relationship, and the first lady's media
coverage. Contributors exploring the following questions: How
effective were the media relations and communication strategies of
this first lady and her team? What worked and what did not? Was the
first lady a communication asset to her husband's administration?
And what can we learn from their media relations strategies? Along
with contributing to the scholarship on presidential spouses, the
contributions to this volume also highlight the important role
media relations plays in strategic political communication.
Scholars of communication, media studies, gender and women's
studies, political science, and public relations will find this
book particularly useful.
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