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"A magnificent and timely account of how cultural institutions
grapple with engaging their audience. Brimming with ideas and data
and beautifully written, this book is perfect for students,
practitioners, and researchers."-David Halle, professor of
sociology, University of California, Los Angeles "Diane Grams and
Betty Farrell present an impressive set of essays that candidly
explore the successes and pitfalls commonly experienced by
nonprofit arts organizations interested in building participant
diversity."-Richard A. Peterson, emeritus, professor of sociology,
Vanderbilt University Arts organizations once sought patrons
primarily from among the wealthy and well educated, but for many
decades now they have revised their goals as they seek to broaden
their audiences. Today, museums, orchestras, dance companies,
theaters, and community cultural centers try to involve a variety
of people in the arts. They strive to attract a more racially and
ethnically diverse group of people, those from a broader range of
economic backgrounds, new immigrants, families, and youth. The
chapters in this book draw on interviews with leaders, staff,
volunteers, and audience members from eighty-five nonprofit
cultural organizations to explore how they are trying to increase
participation and the extent to which they have been successful.
The organizations discussed include large, medium, and small
nonprofits located in urban, suburban, and rural areas-from large
institutions such as the Smithsonian, the Walker Art Center, the
Museum of Fine Arts Houston, and the San Francisco Symphony to many
cultural organizations that are smaller, but often known nationally
for their innovative work, such as AS220, The Loft Literary Center,
Armory Center for the Arts, Appalshop, the Wing Luke Asian Museum,
and the Western Folklife Center. Diane Grams is an assistant
professor of sociology at Tulane University in New Orleans. Betty
Farrell, associate director of the M.A. Program in Social Sciences
and senior lecturer at The University of Chicago, works on the
sociology of culture. A volume in the Rutgers Series on the Public
Life of the Arts, edited by Ruth Ann Stewart, Margaret J.
Wyszomirski, and Joni M. Cherbo
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