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A poll as recently as 2000 revealed that a third of the population
thinks "there are general characteristics about women that make
them less qualified to serve as president." As the public and the
media rely on long-held stereotypes, female candidates must focus
even harder on the way they want to define their own image through
traditional mass media, such as television, and new forms, such as
the internet. "Gender and Candidate Communication "digs deep into
the campaigns of the last decade sifting through thousands of ads,
websites, and newspaper articles to find out how successful
candidates have been in breaking down these gender stereotypes.
Among their findings are that female candidates dress more
formally, smile more, act "tougher" when they can, and prefer scare
tactics to aggressive attack ads.
"Gender and Candidate" "Communication" also presents the most
comprehensive, systematic method yet for identifying and
understanding self-presentation strategies on the web. The internet
may be the medium of the future, but Bystrom has found that
coverage on the web tends to draw even more heavily on old
stereotypes. No close observer of campaigns, gender, or the
internet will be able to ignore their findings.
Leading scholars analyze three disruptions in the 2020 presidential
campaign and election: disruptions to the status quo caused by the
renewed quest for racial justice and greater diversity of
candidates; pandemic disruptions to traditional campaigning; and
disruptions to democratic norms. Democracy Disrupted documents the
most significant features of the 2020 U.S. presidential election
through research conducted by leading scholars in political
communication. Chapters consider the coinciding of three historical
events in 2020: a 100-year pandemic co-occurring with the
presidential campaign, the reinvigorated call for social and racial
justice in response to the killing of George Floyd and other Black
men and women, and the authoritarian lurch that emerged in reaction
to Donald Trump's norm-challenging rhetoric. The Democratic Party's
campaign stood out because of the historically diverse field of
presidential candidates and the election of the first female vice
president. Chapter authors adopt diverse scientific methodologies
and field-leading theories of political communication to understand
the way these events forced candidates, campaigns, and voters to
adapt to these extraordinary circumstances. Experiments, surveys,
case studies, and textual analysis illuminate essential features of
this once-in-a-generation campaign. This timely volume is edited by
four scholars who have been central to describing and
contextualizing each recent presidential contest. Indexes three
historic events that coincided to make this an election that will
be studied for generations: the pandemic, the insurrection at the
capital, and the reinvigoration of the civil rights movement
Utilizes the context of the COVID-19 pandemic as a natural
experiment to examine long-untested assumptions about campaign
effects Includes some of the most prominent and well-respected
researchers in the area of political communication as well as
emerging scholars who represent a wide range of academic programs
Includes diverse studies from all methods of inquiry
A poll as recently as 2000 revealed that a third of the population
thinks "there are general characteristics about women that make
them less qualified to serve as president." As the public and the
media rely on long-held stereotypes, female candidates must focus
even harder on the way they want to define their own image through
traditional mass media, such as television, and new forms, such as
the internet. "Gender and Candidate Communication "digs deep into
the campaigns of the last decade sifting through thousands of ads,
websites, and newspaper articles to find out how successful
candidates have been in breaking down these gender stereotypes.
Among their findings are that female candidates dress more
formally, smile more, act "tougher" when they can, and prefer scare
tactics to aggressive attack ads.
"Gender and Candidate" "Communication" also presents the most
comprehensive, systematic method yet for identifying and
understanding self-presentation strategies on the web. The internet
may be the medium of the future, but Bystrom has found that
coverage on the web tends to draw even more heavily on old
stereotypes. No close observer of campaigns, gender, or the
internet will be able to ignore their findings.
This book examines how women candidates, voters, and office holders
shape U.S. political processes and institutions, lending their
perspectives to gradually evolve American life and values. This
book provides an encyclopedic sourcebook on the evolution of
women's involvement in American politics from the colonial era to
the present, covering all of the individuals, organizations,
cultural forces, political issues, and legal decisions that have
collectively served to elevate the role of women at the ballot box,
on the campaign trail, in Washington, and in state- and city-level
political offices across the country. The in-depth essays document
and examine the rising prominence of women as voters, candidates,
public officials, and lawmakers, enabling readers to understand how
U.S. political processes and institutions have been-and will
continue to be-shaped by women and their perspectives on American
life and values. The entries cover a range of women politicians and
officials; female activists and media figures; relevant
organizations and interest groups, such as Emily's List, League of
Women Voters, and National Right to Life; key laws, court cases,
and events, such as the Nineteenth Amendment, the Equal Rights
Amendment, the Seneca Falls Convention, the passage of Title IX,
and Roe v. Wade; and other topics, like media coverage of
appearance, women's roles as campaign strategists/fundraisers,
gender differences in policy priorities, and the gender gap in
political ambitions. The text is supplemented by sidebars that
highlight selected landmarks in women's political history in the
United States, such as the 2012 election of Tammy Baldwin, the
first openly gay U.S. senator. Presents up-to-date encyclopedic
coverage of a subject of great importance: women's progress in
closing the gender gap in political power Provides valuable context
and illuminates specific areas of women's involvement in
politics-for example, women as voters and women as local/state
officeholders-in a nonpartisan way Offers both historical and
current primary documents on the evolution of women in politics
Written by leading scholars in the field of political
communication, this book provides a comprehensive accounting of the
campaign communication that characterized the unprecedented 2016
presidential campaign. The political events leading up to election
day on November 8, 2016, involved unprecedented events in U.S.
history: Hillary Clinton was the first female to be nominated by a
major party, and she was favored to win the highest seat in the
nation. Donald Trump, arguably one of the most unconventional and
most-unlikely-to-succeed candidates in U.S. history, became the
leading candidate against Clinton. Then, an even more surprising
thing happened: Trump won, an outcome unexpected by all experts and
statistical models. An Unprecedented Election: Media,
Communication, and the Electorate in the 2016 Campaign presents
proprietary research conducted by a national election team and
leading scholars in political communication and documents the most
significant—and in some cases, the most shocking—features of
the 2016 U.S. presidential election. The information presented in
this book is derived from national surveys, experiments, and
textual analysis, and it will help readers to grasp the truly
unique characteristics of this campaign that make it unlike any
other in U.S. history. The chapters explain the underlying dynamics
of this astonishing election by assessing the important role of
both traditional and social media, the evolving (and potentially
diminishing) influence of televised campaign advertisements, the
various implications of three historic presidential debates, and
the contextual significance of convention addresses. Readers will
come away with an appreciation of the content and effects of the
campaign communication and media coverage as well as the unique
attributes of the electorate that ultimately selected Donald Trump
as the 45th president of the United States.
alieNATION presents research conducted by a national election team
and leading scholars in political communication that explores a
range of important topics and variables affecting voter attitudes
and behavior in the 2012 U.S. presidential election. In exploring
the messages, issues, and voters of the 2012 election, these
studies employ multiple methods including experimental design,
content analysis, rhetorical criticism, and survey research.
Whereas other election research tends to investigate either the
content or effects of campaign communication, the more
comprehensive and systematic nature of this collection enables
alieNATION to cohere thematically around considerations of voter
alienation, political engagement, political efficacy, and
ultimately, citizens' voting decisions.
alieNATION presents research conducted by a national election team
and leading scholars in political communication that explores a
range of important topics and variables affecting voter attitudes
and behavior in the 2012 U.S. presidential election. In exploring
the messages, issues, and voters of the 2012 election, these
studies employ multiple methods including experimental design,
content analysis, rhetorical criticism, and survey research.
Whereas other election research tends to investigate either the
content or effects of campaign communication, the more
comprehensive and systematic nature of this collection enables
alieNATION to cohere thematically around considerations of voter
alienation, political engagement, political efficacy, and
ultimately, citizens' voting decisions.
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