The contemporary corporate environment requires people who are in sync with the communication skills that this fast-paced milieu requires. As this setting is continuously adapting to changing technology and global enterprises, it is necessary that participants familiarise themselves with the current oral and written processes. This text, honed over a number of years and through thousands of students, directs the reader to the most innovative communication approaches available to ensure success in the marketplace. From the most basic but vital area of letter writing and emails to the significant field of report writing, this text prepares and enhances the skills of both the novice and seasoned professional. It also contains a chapter on small group dynamics to assist in understanding and developing teamwork strategies. Of course it is impossible to step foot in the company's door without an impressive curriculum vitae and the acumen to perform exceptionally well during a stressful interview. In addition to these areas of written communication, the text also provides detailed information on public speaking, including preparation, speech writi+K148ng and presentation. In combination with this, there are chapters on visual literacy and design to assist the reader in creating striking advertisements and graphics which will undoubtedly appeal to a broad range of clients. Essential business communication is designed to address the foremost areas of written and oral communication to ensure a profitable foray into the industry of work. Prof. Dianne Shober heads the English department on the East London campus of the University of Fort Hare. Through teaching and her regular radio broadcast on Link FM, she has been able to apply the practical elements of her field.

Professional communication is an essential part of effective business practices. It has been said that "the very vitality and creativity of an organization or nation depends upon the content and character of its communication". Communicating with a vision has been written with this goal in mind and has been structured to highlight specific aspects of communication that people have to deal with in the work environment. The first section covers the theory of written communication and the composition of business letters, including memorandums and electronic mail. This is followed by an extensive section covering business report writing and construction of graphic representation of data. A chapter on small group dynamics and business meetings concludes this segment. The second section presents step-by-step instruction on oral communication from the stages of preparation to delivery. Speech presentation is always enhanced through effective use of visual aids, which is outlined in the next chapter. Included in this section is information on visual literacy and persuasive communication, which provides instruction on creating impressive promotional materials. A chapter on gender and culturally sensitive communication follows. The text concludes with instruction on crafting successful CV's and interview presentations.

Whether you believe that being able to write is an innate gift or not, it is certainly true that academic and professional success require the ability to comprehend and respond to what you read in a logical and coherent manner. Writing English with style provides clear guidelines for writing with competence. It also contains illuminating examples and practical assignments to assist in the learning process. Writing English with style will help you to develop the skills to craft grammatically correct and captivating writing. It is aimed at students, lecturers and those who have already entered the workplace. Its clear instructions and practical user-friendly format makes it a reference tool that you will keep on your shelf for years to come.

English for Academic Purposes will address students in a lively and interactive manner to develop their academic reading and writing skills. Exercises allow plenty of opportunity for practice and self-study. The book will cover the following components: Reading: competent reading, developing reading speed, identifying key information, mapping reading texts Writing: writing with a purpose, the writing process, reconstructing writing Sentence level grammar: sentence structure, ideas in sentences Language use: contextual language use, manipulative language, persuasive language Vocabulary development. English for Academic Purposes enables students' access to academic discourse by scaffolding how academic literacy works. It is a foundational text which aims to bridge the gap between school and university and suitable for first-year university students from range of disciplines. Written in an accessible and interactive way, the text aims to remove barriers to learning in the higher education environment, giving students confidence to succeed in their studies.