Pepsi purchased Mountain Dew from the Tip Corporation in 1964 and began to take on additional bottlers. Pepsi-World was Pepsi's monthly magazine to their bottlers and starting in 1964 they put some very interesting articles about Mountain Dew in the magazine. It was a way to show new Mountain Dew franchisees how current bottlers were selling and merchandising the Dew. Meet the hillbilly from Turkeytrot, Tennessee who pickets the Pennsylvania IRS office with Mountain Dew in hand because they will not allow him to build outhouses next to a plush hotel. See how the New York Mountain Dew bottler drives a T-model Ford down the middle of New York with a moonshine still onboard, handing out Mountain Dew samples. You will view multiple pictures of old Mountain Dew advertising setups and see how bottlers dressed up as hillbillies to promote Mountain Dew. As an added bonus, the book contains three Ad- Promo books showing all the early advertising items and signs available to the bottlers. This is the first time that these books have been made public since they were printed back in the 60's. This book isn't for everyone, but if you are a Mountain Dew collector it is a must. Many of the advertising pieces seen in the Ad-Promo books have never been reported before and never seen by any collector. Check it out, if you have some of these old unreported promo pieces, you may have a valuable bit of history.

This book tells the history of one of America's most popular soft drinks, Mountain Dew. The 300 page book brings you from the drink's earliest beginnings in 1946 all the way through to today's newer drinks like Mountain Dew LiveWire and Code Red. Learn about the Hatfield/McCoy feud that has been brewing for years over the bragging rights to Mountain Dew. This book gives you detailed information on who invented Mountain Dew, when they did it, and the progress of the drink through the years. We start you in Johnson City, TN where you meet Charlie Gordon, Jim Archer and Bill Kilber of "Charlie, Jim and Bill" fame. Did you know that Mountain Dew started out tasting like 7Up until Bill Bridgforth changed the taste to the flavor we know today? From Tennessee we head to Marion, VA to meet Billy Jones and learn about the Tip Corporation. Then on to Lumberton, NC where you meet the massive Minges clan that still controls Pepsi in North Carolina. And then back to Knoxville on a hillbilly roller coaster ride of who did what and when. Learn about the arm wrestling match (literally) with Pepsi Corporate for fifteen million dollars to win the rights to Mountain Dew. Learn why 900 bottles have different names and how Willy the Hillbilly got his name AND you will even get to meet the real live Willy. This book and historic pictures will definately tickle yore innards

Mountain Dew collectables and merchandise from 1945 - 1970. "Hillbilly Collectables" has over 600 pages of hillbilly promotional items AND the value of each item. You will get detailed information on Books & Calendars; on TV and Radio ads, on Containers & Crowns; on Point of Purchase items; on Merchandise; on old Documents and even current hillbilly items. Whether you collect Mountain Dew memorabilia or just want to know more about Mountain Dew, this book is for you. Each item has detailed pictures of all the items used to sell and promote Mountain Dew and includes lots of history behind each item. Want to know how a crown was made? Want to know how to classify the condition of an item? Want to know how an ad-mat is made? Worried about FAKE collectables - we cover all of this? Simply put - "You will not find a more comprehensive collectors book anywhere .."