What is the first question our parents asked about us after we were born? Probably, 'Is it a boy or a girl?' No single fact about us is more significant than our sex. In any human culture, it determines how others react to us and how they treat us. "Viva Le Difference", a light-hearted exploration of sex differences, shows how this view violates not only everyday experience and common sense, but the accumulating evidence of science that men and women are profoundly different creatures. Authors Anthony Walsh and Grace J. Walsh begin with a look at the genetic and hormonal bases of sex by viewing maleness and femaleness as a continuum based on the degree of masculisation of the brain. Next, they explore different sexual aspects of the human body other than the reproductive organs. They look at size, strength, and endurance, and many other differences in capacity, as well as sensory (eyes, nose, ears, etc.) differences. From there, the discussion focuses on differences in the brain and mind, health and illness among men and women, and the different ways in which men and women experience emotion, with an emphasis on that most intense emotion of all - love. Informative and entertaining, this book offers a fresh, insightful, and lively look at what makes men and women unique.

Lee's often humorous but sometimes sad documentation of the long-term erosion of buyer-seller relations is a "must read" for corporate managers who want to know why customers suspect their motives and explanations-and for American citizens wanting to know what hit them. -David Mangen, Ph.D., President of Mangen Research and author of multiple books An amazingly insightful and extremely relevant book. The time has finally arrived when consumer power will force business to engage with humanity, authenticity and empathy. -Doug Leather, CEO of REAP Consulting (Pty) Ltd, author of The Customer-Centric Blueprint Recommended reading for customer-centric leaders with a genuine desire to understand customers' sentiment-no matter how much it hurts-and how to meet their expectations for fair and honest treatment. -Bob Thompson, Founder/CEO of CustomerThink Corp. and author of Hooked On Customers