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This book highlights interdisciplinary insights, latest research
results, and technological trends in Business Intelligence and
Modelling in fields such as: Business Intelligence, Business
Transformation, Knowledge Dissemination & Implementation,
Modeling for Logistics, Business Informatics, Business Model
Innovation, Simulation Modelling, E-Business, Enterprise &
Conceptual Modelling, etc. The book is divided into eight sections,
grouping emerging marketing technologies together in a close
examination of practices, problems and trends. The chapters have
been written by researchers and practitioners that demonstrate a
special orientation in Strategic Marketing and Business
Intelligence. This volume shares their recent contributions to the
field and showcases their exchange of insights.
This book highlights interdisciplinary insights, latest research
results, and technological trends in Business Intelligence and
Modelling in fields such as: Business Intelligence, Business
Transformation, Knowledge Dissemination & Implementation,
Modeling for Logistics, Business Informatics, Business Model
Innovation, Simulation Modelling, E-Business, Enterprise &
Conceptual Modelling, etc. The book is divided into eight sections,
grouping emerging marketing technologies together in a close
examination of practices, problems and trends. The chapters have
been written by researchers and practitioners that demonstrate a
special orientation in Strategic Marketing and Business
Intelligence. This volume shares their recent contributions to the
field and showcases their exchange of insights.
This book presents advanced methods in business intelligence models
that are applicable in research areas of business and enterprise
research such as business informatics, e-business, customer
behavior and agricultural business. Featuring selected
contributions presented at the 2021 International Conference on
Business Intelligence and Modelling (IC-BIM) held in Athens,
Greece, this book analyses a series of issues and tools for
business intelligence in everyday business operations. The
International Conference on Business Intelligence and Modelling
(IC-BIM) started in 2011 and is an international interdisciplinary
conference focusing on the theoretical approach of the contemporary
issues evolved in business intelligence and modelling and the
integration of theory and practice.
This proceedings volume highlights cutting-edge approaches for
contemporary issues evolved in strategic marketing and the
integration of theory and practice. It focuses on strategic
research and innovative activities in marketing that can be used in
everyday operations. The contributions have been divided into eight
sections, grouping emerging marketing technologies together in a
close examination of practices, problems and trends. The first
section examines management challenges which influence societies,
cultures, networks, organizations, teams, and individuals. It
emphasizes ways business processes foster innovation and facilitate
management transitions from dominant structures to more
evolutionary, developmental paradigms. The second section discusses
the benefits and guidelines to implementation of green marketing
strategies. The following section pursues new perspectives of the
role of location in marketing and its impact on consumer
well-being. The next section explores the impacts of user generated
content (UGC) on marketing theories and practice, which is followed
by a section identifying how market-based assets can contribute to
a sustainable competitive advantage. The sixth section covers
understanding consumer perception to make marketing decisions. The
final sections promote the use of business informatics and modeling
in marketing and also the development of integrating information
management in ways that change how people use information to engage
in knowledge focused activities. The papers from the proceedings of
the 6th International Conference on Strategic Innovative Marketing
(IC-SIM 2017) have been written by scientists, researchers,
practitioners and students that demonstrate a special orientation
in strategic marketing, all of whom aspire to be ahead of the curve
based on the pillars of innovation. This proceedings volume shares
their recent contributions to the field and showcases their
exchange of insights on strategic issues in the science of
innovation marketing.
This proceedings volume highlights cutting-edge approaches for
contemporary issues evolved in strategic marketing and the
integration of theory and practice. It focuses on strategic
research and innovative activities in marketing that can be used in
everyday operations. The contributions have been divided into eight
sections, grouping emerging marketing technologies together in a
close examination of practices, problems and trends. The first
section examines management challenges which influence societies,
cultures, networks, organizations, teams, and individuals. It
emphasizes ways business processes foster innovation and facilitate
management transitions from dominant structures to more
evolutionary, developmental paradigms. The second section discusses
the benefits and guidelines to implementation of green marketing
strategies. The following section pursues new perspectives of the
role of location in marketing and its impact on consumer
well-being. The next section explores the impacts of user generated
content (UGC) on marketing theories and practice, which is followed
by a section identifying how market-based assets can contribute to
a sustainable competitive advantage. The sixth section covers
understanding consumer perception to make marketing decisions. The
final sections promote the use of business informatics and modeling
in marketing and also the development of integrating information
management in ways that change how people use information to engage
in knowledge focused activities. The papers from the proceedings of
the 6th International Conference on Strategic Innovative Marketing
(IC-SIM 2017) have been written by scientists, researchers,
practitioners and students that demonstrate a special orientation
in strategic marketing, all of whom aspire to be ahead of the curve
based on the pillars of innovation. This proceedings volume shares
their recent contributions to the field and showcases their
exchange of insights on strategic issues in the science of
innovation marketing.
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