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This book, originally published in 1996, develops a model of
information gathering for small businesses. Whilst all small
business owners gather and process some information, the quality
and types of information gathered is limited. Size and resource
constraints force small business owners to make difficult decisions
related to the research that they conduct. The model developed in
this book is tested in part through a study of the information
gathering practices of small owners/managers in the landscaping
industry in Wisconsin, USA.
This book, originally published in 1996, develops a model of
information gathering for small businesses. Whilst all small
business owners gather and process some information, the quality
and types of information gathered is limited. Size and resource
constraints force small business owners to make difficult decisions
related to the research that they conduct. The model developed in
this book is tested in part through a study of the information
gathering practices of small owners/managers in the landscaping
industry in Wisconsin, USA.
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