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The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Paperback): Donald D. Hoffman The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Paperback)
Donald D. Hoffman 1
R367 R332 Discovery Miles 3 320 Save R35 (10%) Ships in 9 - 17 working days

SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019 'One of the deepest and most original thinkers of his generation of cognitive scientists. His startling argument has implications for philosophy, science, and how we understand the world around us' Steven Pinker 'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser, Nature Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.

Automotive Lighting and Human Vision (Hardcover, 2007 ed.): Burkard Woerdenweber, Joerg Wallaschek, Peter Boyce, Donald D.... Automotive Lighting and Human Vision (Hardcover, 2007 ed.)
Burkard Woerdenweber, Joerg Wallaschek, Peter Boyce, Donald D. Hoffman
R5,207 Discovery Miles 52 070 Ships in 18 - 22 working days

The safety of vehicle traffic depends on how well automotive lighting supports the visual perception of the driver. This book explains the fundamentals of visual perception, like e.g. physiology of eye and brain, as well as those of automotive lighting technology, like e.g. design of headlamps and signal lights. It is an interdisciplinary approach to a rapidly evolving field of science and technology written by a team of authors who are experts in their fields.

Geometric Representations of Perceptual Phenomena - Papers in Honor of Tarow indow on His 70th Birthday (Paperback): R.Duncan... Geometric Representations of Perceptual Phenomena - Papers in Honor of Tarow indow on His 70th Birthday (Paperback)
R.Duncan Luce, Donald D. Hoffman, Michael D'Zmura, Geoffrey Iverson, A.Kimball Romney
R1,542 Discovery Miles 15 420 Ships in 10 - 15 working days

Based on a conference held in honor of Professor Tarow Indow, this volume is organized into three major topics concerning the use of geometry in perception: * space -- referring to attempts to represent the subjective space within which we locate ourselves and perceive objects to reside; * color -- dealing with attempts to represent the structure of color percepts as revealed by various experimental procedures; and * scaling -- focusing on the organization of various bodies of data -- in this case perceptual -- through scaling techniques, primarily multidimensional ones. These topics provide a natural organization of the work in the field, as well as one that corresponds to the major aspects of Indow's contributions. This book's goal is to provide the reader with an overview of the issues in each of the areas, and to present current results from the laboratories of leading researchers in these areas.

Geometric Representations of Perceptual Phenomena - Papers in Honor of Tarow indow on His 70th Birthday (Hardcover, New):... Geometric Representations of Perceptual Phenomena - Papers in Honor of Tarow indow on His 70th Birthday (Hardcover, New)
R.Duncan Luce, Donald D. Hoffman, Michael D'Zmura, Geoffrey Iverson, A.Kimball Romney
R4,234 Discovery Miles 42 340 Ships in 10 - 15 working days

Based on a conference held in honor of Professor Tarow Indow, this volume is organized into three major topics concerning the use of geometry in perception:
* space -- referring to attempts to represent the subjective space within which we locate ourselves and perceive objects to reside;
* color -- dealing with attempts to represent the structure of color percepts as revealed by various experimental procedures; and
* scaling -- focusing on the organization of various bodies of data -- in this case perceptual -- through scaling techniques, primarily multidimensional ones.
These topics provide a natural organization of the work in the field, as well as one that corresponds to the major aspects of Indow's contributions. This book's goal is to provide the reader with an overview of the issues in each of the areas, and to present current results from the laboratories of leading researchers in these areas.

Automotive Lighting and Human Vision (Paperback, Softcover reprint of hardcover 1st ed. 2007): Burkard Woerdenweber, Joerg... Automotive Lighting and Human Vision (Paperback, Softcover reprint of hardcover 1st ed. 2007)
Burkard Woerdenweber, Joerg Wallaschek, Peter Boyce, Donald D. Hoffman
R3,010 Discovery Miles 30 100 Ships in 10 - 15 working days

The safety of vehicle traffic depends on how well automotive lighting supports the visual perception of the driver. This book explains the fundamentals of visual perception, like e.g. physiology of eye and brain, as well as those of automotive lighting technology, like e.g. design of headlamps and signal lights. It is an interdisciplinary approach to a rapidly evolving field of science and technology written by a team of authors who are experts in their fields.

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