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The theory, research, and practice of communication planning The
field of school and community communications is rapidly evolving
and becoming more complex. Focusing on successfully implementing
communication activities with both internal and external audiences,
The School and Community Relations is a widely used resource for
overcoming these emerging complexities. Drawing on theory and
research, the text stresses the generation of communication
outcomes that far surpass simple dissemination of information,
proactively identifying and engaging the right audiences. The 12th
Edition has been extensively updated with school communication
expert interviews, video resources, communications tools, and more.
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North and South
Elizabeth Gaskell
Paperback
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R250
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