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Master Media Relations is a comprehensive strategy for
communicating with the media whether on the offensive or the
defensive. This book supplies professionals across many diverse
fields with the tools they need to generate good publicity, deflect
negative coverage, answer questions on the fly, and handle
reporters under any given circumstance.
Public officials, law enforcement agents, attorneys, business
owners, administrators, non-profits, and all spokespersons will
learn from this guide how to steer the direction of a news story.
Master Media Relations educates news sources on the realities and
fundamentals of media contact: How to handle media interviews How
to derail negative publicity How to manage public information in a
crisis situation How to craft a story idea to promote an agenda or
project How to build a relationship with reporters How to
counteract errors and misquotes How to prepare for televised
interviews and photos How to write effective press releases and
take quality news photos
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