It's hard to believe that just ten years ago, few people had even heard of social media. Today it's a critical part of doing business-and yet many companies still don't realize the power of connecting with people online. To get the most out of these relationships, it's important to develop strategies that engage both existing and potential customers.

Author Donnovan Simon, an expert communicator, explores how to get the most out of your social media efforts in this instructional guidebook. You can learn how to connect with social customers; manage the customer experience online; communicate with different generations of consumers; measure the success of your social media efforts; and prepare for the next generation of customers.

You can build your business via social media. Take ownership of the future and deliver your shareholders and customers the value they deserve with the strategies in Social Media Equals Social Customer.

It's hard to believe that just ten years ago, few people had even heard of social media. Today it's a critical part of doing business-and yet many companies still don't realize the power of connecting with people online. To get the most out of these relationships, it's important to develop strategies that engage both existing and potential customers.

Author Donnovan Simon, an expert communicator, explores how to get the most out of your social media efforts in this instructional guidebook. You can learn how to connect with social customers; manage the customer experience online; communicate with different generations of consumers; measure the success of your social media efforts; and prepare for the next generation of customers.

You can build your business via social media. Take ownership of the future and deliver your shareholders and customers the value they deserve with the strategies in Social Media Equals Social Customer.

Customers are thrilled by service which makes them feel important, if only for the moment. The Way You Make Me Feel is a collection of interactions which focus on the varying emotions that come into play as people provided and received service in everyday situations. It captures that fact that often there is a lack of alignment between what the provider of the service and the receiver of the service consider to be excellent. Prescriptions accompany each scenario to provide managers with ideas on how to improve the service offerings based on the lessons learned.