Each chapter is organized around a central contradiction, including: finances ("Who will pay for museums?"; demographic shifts ("Who will come to museums?); the roles of narratives ("Whose story is it?"), ownership of objects ("Who owns the artifact?" as well as learning and teaching ("What is learning and how can we teach equitably?" The reculturing stance taken by Ash promotes social justice and equity, 'making change' first, within museums, called inreach, rather than outside the museum, called outreach; challenges existing norms; is sensitive to neoliberal and deficit ideologies; and pays attention to the structure agency dialectic.

Each chapter is organized around a central contradiction, including: finances ("Who will pay for museums?"; demographic shifts ("Who will come to museums?); the roles of narratives ("Whose story is it?"), ownership of objects ("Who owns the artifact?" as well as learning and teaching ("What is learning and how can we teach equitably?" The reculturing stance taken by Ash promotes social justice and equity, 'making change' first, within museums, called inreach, rather than outside the museum, called outreach; challenges existing norms; is sensitive to neoliberal and deficit ideologies; and pays attention to the structure agency dialectic.