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Permanently Online, Permanently Connected - Living and Communicating in a POPC World (Hardcover): Peter Vorderer, Dorothee... Permanently Online, Permanently Connected - Living and Communicating in a POPC World (Hardcover)
Peter Vorderer, Dorothee Hefner, Leonard Reinecke, Christoph Klimmt
R4,385 Discovery Miles 43 850 Ships in 12 - 17 working days

Permanently Online, Permanently Connected establishes the conceptual grounds needed for a solid understanding of the permanently online/permanently connected phenomenon, its causes and consequences, and its applied implications. Due to the diffusion of mobile devices, the ways people communicate and interact with each other and use electronic media have changed substantially within a short period of time. This megatrend comes with fundamental challenges to communication, both theoretical and empirical. The book offers a compendium of perspectives and theoretical approaches from leading thinkers in the field to empower communication scholars to develop this research systematically, exhaustively, and quickly. It is essential reading for media and communication scholars and students studying new media, media effects, and communication theory.

Permanently Online, Permanently Connected - Living and Communicating in a POPC World (Paperback): Peter Vorderer, Dorothee... Permanently Online, Permanently Connected - Living and Communicating in a POPC World (Paperback)
Peter Vorderer, Dorothee Hefner, Leonard Reinecke, Christoph Klimmt
R1,631 Discovery Miles 16 310 Ships in 12 - 17 working days

Permanently Online, Permanently Connected establishes the conceptual grounds needed for a solid understanding of the permanently online/permanently connected phenomenon, its causes and consequences, and its applied implications. Due to the diffusion of mobile devices, the ways people communicate and interact with each other and use electronic media have changed substantially within a short period of time. This megatrend comes with fundamental challenges to communication, both theoretical and empirical. The book offers a compendium of perspectives and theoretical approaches from leading thinkers in the field to empower communication scholars to develop this research systematically, exhaustively, and quickly. It is essential reading for media and communication scholars and students studying new media, media effects, and communication theory.

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