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All companies, no matter what industry they are in, or what
product or service they create, do four basic things. Offer
something for sale, sell it, collect money for it, and create
content about what they do. Product development, Marketing, Sales,
and Finance are all essential to the organization and are typically
managed at the VP or CXO level, yet a company's content, which
contains all of its intellectual property, is often overlooked.
"The Content Pool: Leveraging Your Company's Largest Hidden Asset"
makes the case for placing content creation, management, and
distribution on a par with other core strategic business
activities.
Inside the Book Identifying Your Content Organizing Your Content
Managing Your Content Leveraging Your Content The Case for a Chief
Content Officer Bibliography and Index
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