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Lledo is now over ten years old, and its wonderful products are numerous and interesting enough to fill a wonderful new book by America's foremost authority. Matchbox Toy co-founder Jack Odell founded the Lledo Company (his name spelled backwards) and produced the first models in 1983. Since then, the fleet of these miniature antique vehicles has grown to include thousands of examples, including basic models and great number that carry company advertising designed for promotions. Over 2000 examples photographed in full color document the production of Lledo. In addition, Ed Force gives an informative history, an extensive list of variations, and a price guide to current values. Included are Days Gone models, buses, emergency vehicles, newspaper vans, beer and soft drink trucks, food product vehicles...the list goes on and on. This new book will be a welcome and necessary part of any toy-related collection and will be enjoyed by all.
The year was 1930. Ferdinand de Vazeilles of Nanterre, France, had been asked by the makers of Gergovia spark plugs to produce a promotional item to advertise their product. His design of a spark plug on wheels, complete with fenders and running boards, was manufactured by a local foundry. It sparked several series of miniature vehicles in the 1930s, produced by de Vazeilles under the name of Solido, the firm he founded in 1932. This truly classic brand of die cast miniature vehicles attracts new admirers today, while it continues to fascinate those who discovered it many years ago. One of the early collectors, Ed Force has 1200 Solido models, nearly all of which are illustrated here in full color. with the company history and a detailed accounting of models and variations listed in an easy-to-use format, this book is a must for collectors of Solido and other die cast vehicles. To help the collector assess a model's value, a price guide is included, with a high price (what a collector who must have a mint boxed model might be willing to pay) and a lower price (what a collector might be willing to pay for a pleasant mint boxed model).
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