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This book explores the interdisciplinarity of semiotics and
communication studies, comprising both theoretical explorations and
semiotic applications to communication with theoretical bearings.
These disciplines have generally been understood as mutually
implicit, but there still are many unexplored research avenues in
this area, particularly on a conceptual level. The book offers
broad insights into the epistemological relations between semiotics
and other approaches to communication from perspectives such as
sociology, philosophy of language and communication theory. As
such, it sheds light on the communication of knowledge. Semiotics
is currently enjoying increasing popularity within the humanities
and social sciences. Understood as relational logic (Charles
Peirce) or hermeneutics (structuralism and poststructuralism),
semiotics fundamentally implies certain positions with regard to
communication. Because of the generality and conceptual vagueness
of semiosis and communication, how one elucidates the other is
still an underexplored theme. With some pioneering studies of this
relation, the books examines various fields, such as language,
code, learning, embodiment, political communication, media, cinema,
cuisine, multimodality and intertextuality.
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