4 million people watch the Dragons on TV, now they can read their book. Britain's best loved business brains - Duncan Bannatyne, Deborah Meaden, Peter Jones, Theo Paphitis and Richard Farleigh along with economics expert and presenter Evan Davies - divulge the secrets of their success in this essential read. Joining them is James Caan, a new addition to the team in Series 5 which aired in September 2007. James is a multi-millionaire businessman and entrepreneur specialising in human resources consultancy and outsourcing. Here, for the first time, you can read his story and learn from his experiences. Plus you will find out exactly what James was looking forward to seeing in the Den. Success, From Pitch to Profit is packed with advice for you, whether you want to perfect your pitching skills, develop an idea or make more money. By looking back at the previous series of Dragons' Den, the Dragons will teach you how to develop an idea to its maximum potential, making you and your business reach new heights of success. They will look at what's become of the contestants who entered the Dragons' Den. Some went away empty handed but have since become very successful. Others won the backing of the Dragons but failed to make their dream come through. The Dragons will use these case studies to show you what should have been done, what should have happened next and how you too could win their backing and become a business success. This paperback edition includes all new case studies from Series Five. This is much more than a TV series companion. It is a solid business read with never-before-heard advice and personal experiences from the Dragons own business ventures. Between them, they have a wealth of knowledge and business acumen which they will exclusively divulge for the first time. At last, we'll find out how they became millionaires, their secret business tactics, what drives them and what they would do if they entered the Dragons' Den. This is a unique, accessible and fascinating business read straight from the Dragons' Den.

At 30, Duncan Bannatyne had no money and was enjoying life on the beaches of Jersey. He saw a story of someone who had made himself a millionaire, and decided to do the same. Five years later he had done it, and now he is worth GBP168 million. In this remarkable book, Bannatyne relives his colourful path to riches, from ice cream salesman to multi-millionaire, explaining how anyone could take the same route as he did - if they really want to. Hugely articulate, and with numerous fascinating and revealing stories to tell, this is an autobiography and a business book unlike any other - but then Bannatyne isn't like any other businessman, either.

The Sunday Times bestselling author and star of Dragon's Den, Duncan Bannatyne, explains how to take control of your finances and get more from your money. Today's turmoil and uncertainty in the financial markets illustrates how important it is to be in control of your own money. How To Be Smart With Your Money addresses the core fundamentals of financial literacy, telling readers how banks work and why city traders earn such enormous bonuses. It will help you to plot a path out of debt and develop financial confidence so you feel in charge of your finances. Duncan Bannatyne knows the true value of money: now worth GBP320 million, he was born into extreme post-war poverty. Taking each area of our financial lives in turn - earning, spending, borrowing, investing, saving, budgeting and the wider economy - he helps us understand where we are in our own financial cycle and how to achieve financial security for good. Duncan Bannatyne is the former stoker in the navy who built up his own business empire, worth over GBP320 million and is a star of the TV series Dragon's Den. His first book, Anyone Can Do it, was a Sunday Times bestseller in hardback and paperback.

Duncan Bannatyne reveals how to set up a business and make it a great success. Having started out with ice cream van, he knows exactly how it can be done--and how to avoid the pitfalls along the way. In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He shows that there is no substitute for hard work, and insists that you must be completely honest with yourself about your own strengths and weaknesses if you are to succeed. He outlines the key attributes you will need and how you can develop them to achieve your dreams. Backed with fascinating examples from his own career and case studies from a wide range of other entrepreneurs, this book provides the perfect wake-up call for you to change your life for the better.

43 MISTAKES is Duncan Bannatyne's guide to the common traps people in business fall into, and how to stay out of them. Imagine you had your very own personal business adviser, who could give you the benefit of their expertise and help you avoid making costly, embarrassing, time-consuming and even career-ending mistakes. Duncan Bannatyne is that person and he's here to help you. 43 MISTAKES will make sure you avoid the most common business howlers, and is just as relevant if you are a sole trader on the high street or a bond trader in the City.