Media Studies presents the first collection of studies of mass media texts of various genres from an ethnomethodological point of view. This distinct point of view derives from the analytical attention to the way in which sense may be made of cultural products, focusing on the logic of textual production that enables its practitioners to avoid the stipulative classifications of traditional content analysis, the sterility of hermeneutical debates, and the ethical quagmires of the critique of ideologies. This collection offers an advancement of the analytical ambitions that require close attention be paid to the details of human conduct in real time and to the articulation of descriptive vocabularies which accurately characterize the concepts, reasoning, knowledge, and upon which such conduct depends and exhibits. It furthers both media studies and ethnomethodology, providing the intellectual rigor sought after by practitioners of ethnomethodology and an extension of this kind of inquiry into the heart of media research.