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The chapters of this book provide a better understanding of wine
economics, by addressing new issues such as sustainable
development, food authenticity, financial expectations and
consumption economics. Many of the discussed topics have been
recently developed by economists (e.g. global warming and wine
tourism) despite having been mostly covered by specialists in
management, marketing and geography. Other fields correspond to new
investigations of traditional topics, such as ranking wines or
consumer behaviour, and new analyses in strategic choice (for
example how to bottle wine or to sell bulk wine, to select grape
varieties at replanting, to distinguish attitudes, intentions and
behaviour in exporting). "Wine Economics" draws attention to the
positioning of different market players and explores alternative
regulations for public policy.
The book proposes an overview of the research conducted to date in
the field of wine economics. All of these contributions have in
common the use of econometric techniques and mathematical
formalization to describe the new challenges of this economic
sector.
The book proposes an overview of the research conducted to date in
the field of wine economics. All of these contributions have in
common the use of econometric techniques and mathematical
formalization to describe the new challenges of this economic
sector.
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