In this book, Elisabeth Valiente-Riedl evaluates the capacity of Fairtrade labelling to enhance the livelihoods of marginalized producers in developing countries. She looks critically at the evolution of fair trade values and markets, including its somewhat controversial engagement with conventional businesses, and problematizes the role of the 'ethical consumer.'

Evaluates the capacity of Fairtrade (R) labeling to enhance the livelihoods of marginalized producers in developing countries. It looks critically at the evolution of fair trade values and markets, including its somewhat controversial engagement with conventional businesses, and problematizes the role of the "ethical consumer."