|
Showing 1 - 3 of
3 matches in All Departments
PAKISTAN Muhammad Anwar and Ebad Baig The creation of Pakistan on
August 14, 1947, was a rare and unprecedented event in the study of
politics that the world has ever seen. However, the Indian
leadership never accepted the creation of Pakistan, and its
security remained threatened even after a long period of existence
because of the Kashmir dispute, which was left unresolved at the
time of the partition of the subcontinent. The worst happened when
Pakistan's founding father passed away on September 11, 1948,
followed by the assassination of the first prime minister of
Pakistan, Liaquat Ali Khan, on October 16, 1951. The weak and
shrewd political leadership eventually paved the way for the
military intervention, and Pakistan remained under the dictatorial
governments for more than three decades between 1958 and 2008. As a
result of the political void, Pakistan was dismembered in December
1971 by the direct Indian military action in East Pakistan while
the United States played the role of a spectator. Despite the US
duplicity in 1971, Pakistan remained engaged in fighting the US
proxy war in Afghanistan since 1979 and was facing the fierce
situation in the hands of the terrorists who were expressing their
anger and revenge through bomb blasts and suicidal attacks all over
the country. This book examines Pakistan's journey through the
turbulent waters of the history right from 1947 to 2012,
pinpointing what went wrong during the whole passage and those
responsible for the disasters that the Pakistani nation has to
painfully endure continuously during all these years. This is to
allow the military leaders to review and fix the institution
burdened with the task of defending the homeland and the political
leadership to walk through this mirror for making Pakistan a strong
and modern Muslim state in the world in line with the vision of
Mohammad Ali Jinnah.
PAKISTAN Muhammad Anwar and Ebad Baig The creation of Pakistan on
August 14, 1947, was a rare and unprecedented event in the study of
politics that the world has ever seen. However, the Indian
leadership never accepted the creation of Pakistan, and its
security remained threatened even after a long period of existence
because of the Kashmir dispute, which was left unresolved at the
time of the partition of the subcontinent. The worst happened when
Pakistan's founding father passed away on September 11, 1948,
followed by the assassination of the first prime minister of
Pakistan, Liaquat Ali Khan, on October 16, 1951. The weak and
shrewd political leadership eventually paved the way for the
military intervention, and Pakistan remained under the dictatorial
governments for more than three decades between 1958 and 2008. As a
result of the political void, Pakistan was dismembered in December
1971 by the direct Indian military action in East Pakistan while
the United States played the role of a spectator. Despite the US
duplicity in 1971, Pakistan remained engaged in fighting the US
proxy war in Afghanistan since 1979 and was facing the fierce
situation in the hands of the terrorists who were expressing their
anger and revenge through bomb blasts and suicidal attacks all over
the country. This book examines Pakistan's journey through the
turbulent waters of the history right from 1947 to 2012,
pinpointing what went wrong during the whole passage and those
responsible for the disasters that the Pakistani nation has to
painfully endure continuously during all these years. This is to
allow the military leaders to review and fix the institution
burdened with the task of defending the homeland and the political
leadership to walk through this mirror for making Pakistan a strong
and modern Muslim state in the world in line with the vision of
Mohammad Ali Jinnah.
Marketing has received much attention, with many books available on
marketing, marketing communications, marketing strategy and
planning and so on, but there is a lack of writing on contemporary
ideas and research in marketing. This book presents three
contemporary ideas with research evidence in the field of
marketing; indirect marketing, lifestyle advertising and emotional
advertising. The authors aim to develop a theoretical basis for the
three ideas and have therefore developed the foundations for a
dialogue on these contemporary ideas, which are being used
practically by marketers and advertisers around the world. The
research evidence provided in this book, aims to provide for a new
direct for the way marketing knowledge and thought is presented,
and to allow for the use of research based teaching in the field of
marketing. This book shall be an important resources for
researchers, academics and students, as well as a guide for
practitioners in the field of marketing.
|
|