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All cultures appear to share the belief that they do things
'correctly', while others, until proven otherwise, are assumed to
be ignorant or barbaric. When people from different cultures work
together and cannot take shared meanings for granted, managers face
serious challenges. An individual's parsing of an experience and
its meaning may vary according to several cultural scales -
national, professional, industrial and local. Awareness of cultural
differences and the willingness to view them as a positive are
therefore crucial assets. This edited textbook sets itself apart
from existing cross-cultural management texts by highlighting to
the reader the need to avoid both ethnocentrism and the belief in
the universality of his or her own values and ways of thinking: the
success of international negotiations and intercultural management
depends on such openness and acceptance of real differences. It
encourages the development of 'nomadic intelligence' and the
creative use of a culture's resources, according to a symbolic
anthropology perspective. Through the essays and case studies in
the chapters, readers will become aware of the intercultural
dimension of business activities and better understand how they
affect work. Cross-Cultural Management will help interested parties
- students of business management, international relations and
other disciplines, and business managers and other professionals -
develop their ability to interact, take action and give direction
in an intercultural context.
All cultures appear to share the belief that they do things
'correctly', while others, until proven otherwise, are assumed to
be ignorant or barbaric. When people from different cultures work
together and cannot take shared meanings for granted, managers face
serious challenges. An individual's parsing of an experience and
its meaning may vary according to several cultural scales -
national, professional, industrial and local. Awareness of cultural
differences and the willingness to view them as a positive are
therefore crucial assets. This edited textbook sets itself apart
from existing cross-cultural management texts by highlighting to
the reader the need to avoid both ethnocentrism and the belief in
the universality of his or her own values and ways of thinking: the
success of international negotiations and intercultural management
depends on such openness and acceptance of real differences. It
encourages the development of 'nomadic intelligence' and the
creative use of a culture's resources, according to a symbolic
anthropology perspective. Through the essays and case studies in
the chapters, readers will become aware of the intercultural
dimension of business activities and better understand how they
affect work. Cross-Cultural Management will help interested parties
- students of business management, international relations and
other disciplines, and business managers and other professionals -
develop their ability to interact, take action and give direction
in an intercultural context.
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