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Analisis Competitivo De La Empresa (Paperback): Eduardo Gonzalez Fidalgo, Juan Ventura Victoria Analisis Competitivo De La Empresa (Paperback)
Eduardo Gonzalez Fidalgo, Juan Ventura Victoria
R547 Discovery Miles 5 470
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Manual de la asignatura Analisis Competitivo de la Empresa, de los Grados en Administracion de Empresas y Economia de la Universidad de Oviedo. El libro revisa los modelos clasicos de competencia y aplica la teoria de juegos para el analisis de la conducta competitiva. Dicho analisis se centra en el estudio de las barreras de entrada y la rivalidad en precios.

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