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This volume includes the full proceedings from the 1988
International Conference on Services Marketing presented by the
Academy of Marketing Science (AMS) and the Marketing Department of
Cleveland State University in Cleveland, Ohio. It provides a
variety of quality research in the field of Services Marketing and
includes papers on various topics including travel and tourism,
international services, industrial services and health care
services. Founded in 1971, the Academy of Marketing Science is an
international organization dedicated to promoting timely
explorations of phenomena related to the science of marketing in
theory, research, and practice. Among its services to members and
the community at large, the Academy offers conferences, congresses
and symposia that attract delegates from around the world.
Presentations from these events are published in this Proceedings
series, which offers a comprehensive archive of volumes reflecting
the evolution of the field. Volumes deliver cutting-edge research
and insights, complimenting the Academy's flagship journals, the
Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Volumes are edited by leading scholars and practitioners across a
wide range of subject areas in marketing science.
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