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In this book, the authors equate the university to a factory that
takes raw material and adds value to output a finished product
desired by corporations to buy at some competitive price. The
Learning Factory applies the latest management theories to running
a university like a company that must make a "profit" to survive.
Contents: Preface; The Learning Factory in the Continuing Education
Learning Market; The Players, the Playing Field, and the Rules of
the Game; The Value of the Value Chain; The Learning Factory
Products and Processes- Design, Development, and Market
Implementation; Academic Quality Management in the Learning
Factory; The Strategic Planning Process-A Formula for Winning;
Executive Summary; Acknowledgments.
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