Turkey is an attractive location for Western foreign investment because of its emerging role as a springboard for foreign companies to access the newly emerging markets of Central Asia via entering joint ventures with Turkish partners. Turkey's own emerging potential and its market attractiveness for an incremental share of world foreign direct investment (FDI) inflows have also been confirmed by the U.S. government, designating the country as one of the ten Big Emerging Markets along with China, India, Russia and Brazil, which are expected to offer the greatest commercial growth opportunities in the 21st century due to their high economic growth and rapidly growing population. Tatoglu and Glaister provide an empirical analysis of the core dimensions of FDI activity based on primary data collected from Western multinationals engaged in either wholly-owned subsidiaries or joint ventures and from local Turkish firms which are the partners in joint ventures in Turkey.

Written for scholars and students of international business, global management, and strategic management, as well as for executives who are actively pursuing international market opportunities and managers in Turkish firms seeking joint venture partners, this book provides a timely account of the key facets of Western FDI activity in Turkey. Tatoglu and Glaister analyze location specific influences, strategic motives, partner selection criteria in joint ventures, management control issues and performance.

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.