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The modern business landscape demands that organizations maintain
an online presence to network with their customers and investors.
Therefore, understanding the link between social media and
e-business is an important first step in cultivating these
internet-based relationships. Organizations and Social Networking:
Utilizing Social Media to Engage Consumers provides a broad
investigation into the use of social technologies in business
practices through theoretical research and practical applications.
This book explores the opportunities and challenges brought about
by the advent of various 21st century online business web tools and
platforms, presenting professionals and researchers in e-business,
social marketing, online collaborative communities, and social
analytics with cutting-edge information and technological
developments to implement in their own enterprises. This book is
part of the Advances in Marketing, Customer Relationship
Management, and E-Services series collection.
The Internet has generated a large amount of information that is
created and shared between individuals and organizations. Because
of the amount of information flying through cyberspace, the time to
locate and digest the information increases exponentially, but the
question of what information can be shared and how to share them
remains unsolved. ""Advances in Electronic Business, Volume 2""
explores the semantic web and intelligent web services, two methods
created to help solidify the meaning and relationship of data, and
explains how they relate to business processes. Professionals,
policy-makers, academics, researchers, and managers in IT,
business, and commerce will find this book useful in understanding
the semantic web and intelligent web services impact on e-commerce.
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R154
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