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Global corporations initiate, join and maintain socio-technological
change and hence, alter the ways in which we organize our lives.
Demanding significant investment of resources and time, the
development and implementation of new technologies on different
levels must take into consideration these subtle processes. As
such, it is particularly important that we have a greater insight
into the practices of hi-tech corporations, in view of the often
inflated promises of and concerns about the destiny of
technological breakthroughs, especially those promising sizeable
economic outcomes and societal transformation. Elena Simakova
undertook a lengthy ethnographic study, working alongside marketing
managers in a global IT corporation in their Europe, Middle East
and Africa (EMEA) headquarters in the UK. Using the experience
gained through a close participation in their everyday corporate
rituals and routines, her account challenges common perceptions of
how corporations make the world think and act with regard to
technologies in particular ways. The book contains an interesting
case study on the launch of a radio frequency identification (RFID)
based solution. Unravelling the construction of expectations,
inclusions and exclusions around emerging technologies, this
reflexive account also tackles uneasy practical and methodological
questions pertinent to corporate ethnography. This book is an
essential read for scholars in science and technology studies,
economic sociology, anthropology, as well as management and
organizational studies and research policy.
Global corporations initiate, join and maintain socio-technological
change and hence, alter the ways in which we organize our lives.
Demanding significant investment of resources and time, the
development and implementation of new technologies on different
levels must take into consideration these subtle processes. As
such, it is particularly important that we have a greater insight
into the practices of hi-tech corporations, in view of the often
inflated promises of and concerns about the destiny of
technological breakthroughs, especially those promising sizeable
economic outcomes and societal transformation. Elena Simakova
undertook a lengthy ethnographic study, working alongside marketing
managers in a global IT corporation in their Europe, Middle East
and Africa (EMEA) headquarters in the UK. Using the experience
gained through a close participation in their everyday corporate
rituals and routines, her account challenges common perceptions of
how corporations make the world think and act with regard to
technologies in particular ways. The book contains an interesting
case study on the launch of a radio frequency identification (RFID)
based solution. Unravelling the construction of expectations,
inclusions and exclusions around emerging technologies, this
reflexive account also tackles uneasy practical and methodological
questions pertinent to corporate ethnography. This book is an
essential read for scholars in science and technology studies,
economic sociology, anthropology, as well as management and
organizational studies and research policy.
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