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This book focuses in on the dominant role of SMEs (small and
medium-sized enterprises) in the tourism and hospitality industry.
It explores their impact on consumer perceptions of a destination,
drawing on examples of small hotels, guesthouses, cafes and
restaurants. It also highlights the challenges faced by SMEs to
promote destination business growth - with discussion of
competitiveness, quality and standards. With its
entity-relationship model of a destination, this edited collection
of international papers fully explores the dynamics SMEs. Case
studies from around the world also puts SMEs research into a global
context.
Sustainable management is an important consideration for businesses
and organisations, and the enormous number of tourism events taking
place requiring facilities, power, transport, people and much more
makes sustainable event planning a considerable priority. By
looking at mega events, sports events, conferences and festivals,
this book uses best practice case studies to illustrate sustainable
management issues and practical considerations that managers need
to apply, providing an essential reference for researchers and
students in leisure and tourism.
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