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Public Relations as a Creative Industry (Hardcover): Elisenda Estanyol Public Relations as a Creative Industry (Hardcover)
Elisenda Estanyol
R1,673 Discovery Miles 16 730
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Defines and situates the role of Public Relations as a creative industry Discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Highlights the importance of organizational creativity in PR. Will be a valuable resource for researchers and scholars, students of Corporate Communication and Public Relations studies and PR practitioners.

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