The popular image of a mid-century ad woman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female powerbroker who used her considerable success in the workplace to encourage other women--to stick to their kitchens. The Angel in the Marketplace is the story of one of America's most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida Silverware, Betty Crocker Cake Mix, Campbell's Soup, and Chiquita Bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn't just selling silverware and cakes, she was selling the virtues of free enterprise. By following the arc of Rindlaub's career from the 1920s through the 1960s, we witness how a range of cultural narratives--advertising chief among them--worked powerfully to shape women's emotional and economic behavior in support of the free market system. Alongside Rindlaub's story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising's most fervent believers is a tale of a Mad Woman we haven't been told.

Amidst the religious fervor of the Second Great Awakening, John Humphrey Noyes, a spirited but socially awkward young man, attracted a group of devoted followers with his fiery sermons about creating Jesus' millennial kingdom here on earth. Noyes and his followers built a large communal house in rural New York where they engaged in what Noyes called "complex marriage," an elaborate system of free love where sexual relations with multiple partners was encouraged. Noyes was eventually inspired to institute a program of eugenics, known as 'stirpiculture,1 to breed a new generation of Oneidans from the best members of the Community-many fathered by him. When Noyes died in 1886, the Community disavowed Noyes' disreputable sexual theories and embraced their thriving business of flatware. Oneida Community, Limited would go on to become one of the nation's leading manufacturers of silverware, and their brand a coveted mark of middle-class respectability in pre- and post-WWII America. Told by a descendant of one of the Community's original families, Oneida is a captivating story that straddles two centuries to reveal how a radical, free-love sect, turning its back on its own ideals, transformed into a purveyor of the white picket fence American dream.