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This book explores the role of advertising and the consumption that
it promotes in changing cultural perceptions of sex and femininity
across the Balkan region. Ibroscheva theorizes how the marketing of
gender identities that has taken place in the years of the
post-socialist transition has fundamentally affected the social,
economic, and political positioning of women. Advertising is one of
the major factories of cultural signification, and as such serves
as the most ubiquitous vessel of global norms of gendered selves.
In addition, advertising serves as a literacy tool for learning the
grammar of consumption, studying the ideologies of femininity and
sex before and after the collapse of the socialist project, as well
as the prevailing portrayals of femininity in advertising in
present day Bulgaria. This study provides a revealing look at the
mechanisms of how post-socialist norms of desired and accepted
sexual behavior are being engendered, and specifically, what role
do media play in this transformative process.
Advertising, Sex, and Post-Socialism explores the role of
advertising and the consumption it promotes in changing cultural
perceptions of sex and femininity across the Balkan region. Elza
Ibroscheva theorizes how the marketing of gender identities that
has taken place in the years of post-socialist transition has
fundamentally affected the social, economic, and political
positioning of women. Advertising is one of the major "factories"
of cultural signification, and as such, serves as the most
ubiquitous vessel of global norms of gendered selves. In addition,
advertising serves as a literacy tool for learning the grammar of
consumption, studying the ideologies of femininity and sex before
and after the collapse of the socialist project, as well as the
prevailing portrayals of femininity in advertising in present day
Bulgaria. This book provides a revealing look at the mechanisms of
how post-socialist norms of sexual behavior are being engendered,
and what role media play in this transformative process.
Thirty years after Bulgaria's democratic breakthrough, this book
provides a "balance sheet" of the country's democratic institutions
through a number of interdisciplinary contributions. The volume is
organized around three themes-democratic institutions, civil
society, and European Union (EU) processes-and examines such topics
such as voting, political parties, populism, media, civil society
organizations, identity, and the rule of law. While the
contributors argue that Bulgaria's democracy is successful in terms
of the procedural norms of democracy, civic participation, and
compliance with EU rules, they also identify serious problem areas.
Bulgaria's democratic institutions struggle with obstacles such as
populist Euroscepticism, political elitism, corruption, and a lack
of political accountability, though this volume fully acknowledges
the historical development of Bulgarian democracy, including its
achievements and continuing setbacks.
Although women constitute half of the world's population, their
participation in the political sphere remains problematic. While
existing research on women politicians from the United States, the
United Kingdom and Canada sheds light on the challenges and
opportunities they face, we still have a very limited understanding
of women's political participation in emerging democracies. Women
in Politics and Media: Perspectives From Nations in Transition is
the first collection to de-Westernize the scholarship on women,
politics and media by: 1) highlighting the latest research on
countries and regions that have not been 'the usual suspects'; 2)
featuring a diverse group of scholars, many of non-Western origin;
3) giving voice through personal interviews to politically active
women, thus providing the reader with a rare insight into women's
agency in the political structures of emerging democracies. Each
chapter examines the complex women, politics and media dynamic in a
particular nation-state, taking into consideration the specific
political, historic and social context. With 23 case studies and
interviews from Latin America, sub-Saharan Africa, the Middle East
and North Africa, Central and Eastern Europe, Asia, Russia and the
former Soviet republics, this volume will be of interest to
students, media scholars and policy makers from developed and
emerging democracies.
Although women constitute half of the world's population, their
participation in the political sphere remains problematic. While
existing research on women politicians from the United States, the
United Kingdom and Canada sheds light on the challenges and
opportunities they face, we still have a very limited understanding
of women's political participation in emerging democracies. "Women
in Politics and Media: Perspectives From Nations in Transition" is
the first collection to de-Westernize the scholarship on women,
politics and media by: 1) highlighting the latest research on
countries and regions that have not been 'the usual suspects'; 2)
featuring a diverse group of scholars, many of non-Western origin;
3) giving voice through personal interviews to politically active
women, thus providing the reader with a rare insight into women's
agency in the political structures of emerging democracies. Each
chapter examines the complex women, politics and media dynamic in a
particular nation-state, taking into consideration the specific
political, historic and social context. With 23 case studies and
interviews from Latin America, sub-Saharan Africa, the Middle East
and North Africa, Central and Eastern Europe, Asia, Russia and the
former Soviet republics, this volume will be of interest to
students, media scholars and policy makers from developed and
emerging democracies.
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